Dhanteras 2025: Festival Shopping Outlook
Dhanteras 2025 marks the beginning of the festive shopping season in India. Buyers are flocking to jewellery stores and car showrooms, driven by festival bonuses, attractive EMI options, and special offers. Shoppers are increasingly conscious of gold and silver prices, GST implications on automobiles, and promotional schemes, making careful planning essential for smart purchases.
Gold and Silver Prices: What Buyers Should Know
As of October 18, 2025, gold and silver prices have reached new highs, making Dhanteras 2025 a significant occasion for both buyers and investors.
Gold Prices
Gold prices have surged, with 24-carat gold priced at approximately ₹1,32,953 per 10 grams, marking an increase of ₹3,350 from the previous day. Similarly, 22-carat gold is retailing at around ₹1,21,883 per 10 grams, up by ₹3,070. These rates reflect the ongoing bullish trend in the gold market.
Silver Prices
Silver prices have experienced a notable dip. The current rate stands at approximately ₹1,72,000 per kilogram, down by ₹13,000 from the previous day. This decline may present an opportunity for buyers considering silver as an alternative investment or gifting option during the festival.
Car Sales and GST: Impact on On-Road Pricing
The automobile market sees a festive surge during Dhanteras 2025, with buyers benefiting from recent GST reforms. Small cars now attract 18% GST, while larger vehicles are taxed at 40%, replacing the old cess system. Popular models like Maruti Suzuki Alto, Swift, Dzire, Brezza, Tata Tiago, Nexon, and Mahindra XUV300, Thar have seen price reductions up to ₹1.50 lakh. Dealers also offer festival discounts, low EMIs, and exchange bonuses. These changes simplify on-road pricing, reduce overall tax burdens, and are expected to boost bookings and showroom footfalls during the festive season.
Retail Trends: Showroom and Online Dynamics
Retailers are blending physical showroom visits with digital bookings to meet rising demand. Jewellery stores feature small-ticket silver and gold options alongside premium collections, while auto dealerships manage inventory with limited-time offers and festival bundles. Both sectors are increasingly using social media promotions, app-based notifications, and festive loyalty programs to engage buyers. Retail conversion depends on clear pricing, easy financing, and hassle-free purchase processes, making both sectors highly competitive during Dhanteras 2025.
Credit, Rural Demand, and Used Cars
Credit availability is a key factor for festival spending. NBFC loans, bank pre-approvals, and gold-backed financing influence buyer readiness. Rural demand varies with crop cycles and local incomes, affecting jewellery and vehicle sales differently than in urban areas. Meanwhile, the used car market experiences seasonal interest as buyers seek budget-friendly options or exchange benefits during Dhanteras.
Export Linkages and Artisan Support
Strong domestic demand during Dhanteras 2025 helps sustain jewellery workshops and artisan incomes. Retail strength smooths production planning, while exporters may adjust orders based on local demand. This ensures a consistent supply of certified jewellery and silver items, benefiting consumers during the festival season. Additionally, artisan communities gain access to better raw material pricing, skill development programs, and seasonal incentives, which enhances craftsmanship quality and supports long-term sustainability in the jewellery sector.
Festival Marketing and Financing Innovations
Retailers are leveraging BNPL (buy-now-pay-later), app-based EMI programs, and digital discounts to capture younger buyers. Bundled schemes combining gold, silver, and car finance are common. Dealers emphasizing certified sourcing and responsible-gold programs are gaining traction with conscious consumers during Dhanteras.
What to Watch After Dhanteras
Post-Dhanteras trends, including conversion rates, average ticket sizes, and credit uptake, will indicate the health of the festive retail quarter. Any sudden GST clarifications, currency fluctuations, or interest-rate changes could influence buying patterns. Analysts will use these insights to forecast quarter-end performance for both jewellery and automobile sectors.
Practical Advice for Shoppers
Buyers should verify live gold and silver rates, making charges, GST components, and total on-road costs in writing. Investors should monitor currency trends and interest rates when purchasing precious metals. Transparent pricing, certified jewellery, and verified dealership offers are key to maximizing value and avoiding last-minute surprises during Dhanteras 2025.
